— ABOUT

Human direction for a changing visual landscape.

Holy Mountain is an independent, director-led visual practice creating still imagery, AI films and visual worlds for commercial and cultural projects.

We work directly with brands and cultural organisations, and alongside agencies and production companies—combining creative direction, production experience and generative tools.

— HUMAN DIRECTION

Technology expands the field. Direction gives the work meaning.

Álvaro de la Herrán
— Director & Founder

More than twenty years across advertising, film, photography, editorial and cultural projects inform the practice.

Álvaro remains directly involved from the first conversation to final delivery, building a specialist team around the needs of each project.

alvarodelaherran.com ↗︎

— HOW WE WORK

01

DIRECTION
BEFORE TOOLS

Every project begins with the idea, audience and context—not the software.

02

HUMAN JUDGEMENT THROUGHOUT

Every image and sequence is selected, shaped and refined through human judgement.

03

We work directly or alongside creative and production teams, adapting to existing workflows and bringing in the right specialists when needed.

BUILT TO
COLLABORATE

— ADVISORY & TRAINING

Helping creative teams work with generative tools—without losing their point of view.

Practical advisory and tailored learning for creative and production teams integrating generative tools into real workflows—from first experiments to responsible adoption.

Have a project, a team or a question? Let’s talk.

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